MINIM was formed as an embodiment against society's shift towards fast fashion and overconsumption. By creating truly dynamic pieces, we knew that we could be free from the excess amount of gear needed to get through life.
That’s why we create garments from the highest technology materials in the world: to provide the weather protection of outerwear with the comfort of every day clothing.
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We plant a tree for every garment sold, promoting reforestation and minimizing our carbon footprint.